iframe1 – Training Center Media

Module One: - Copy

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Day One: Discovering Available Markets

Read through the entire Module text at least once (Pages 1-19).

Doing this will familiarize yourself with all the concepts we'll be working with in this Module.
Investigate the three simple rules for choosing a market.
Looking for markets that satisfy these three criteria will ensure you're building your simple report business on the right subject. The market needs to be:
- accustomed to spending money
- receptive to a wide variety of offers, and
- you may have personal interest, experience or knowledge in the market (optional).
Tips:
- Choose an evergreen market
- Choose a big and profitable market.
Select five markets from the more than 60 listed in the text.

Keep in mind the three simple rules and additional tips when choosing these markets.

Download our Market Evaluation Forms (click here).

These forms will help you understand and clarify the market(s) you’ll want to focus on.
Complete the Forms and score the markets according to the criteria on the form.

Doing so will give you a clear idea of market(s) that can be receptive, profitable and interesting.
Narrow your choices down to the markets with the two highest scores.

This takes emotion out of the equation, and helps you identify where the profitable markets are.
Decide which of these markets has the most personal appeal for you.

This isn’t a pass/fail choice. It’s a starting place for you to begin focusing on where you’ll invest your time, energy and knowledge.
Select your ideal target market from between your three final choices.
Write your target market’s name on a Post-It note and place it somewhere you’ll see it often.

This helps you recognize what you should be looking for, while raising your awareness of interest in this market.