Doing this will familiarize yourself with all the concepts we'll be working with in this Module.

The "content" is what's IN your report (the substance of it). Later, we'll deal with HOW the information is presented (the "cosmetics").

Including the title, subtitle, your name and possibly your website address.

This page includes copyright information, disclaimers, terms of use and disclosures.

Tell readers about yourself, so they can begin to identify with you.

With a discount, deal or deadline for a related product(s).

This can be a full-blown advertisement or a listing of other special reports.

This product should appeal to the same group of buyers and have some relation to the initial report. These simple steps can skyrocket your sales, and they’re critical to your overall success

The goal is to create a report that’s both informative and aesthetically pleasing.

Your report’s title in the header, and copyright information in the footer.

They should be 3/4” at the sides, with additional space top and bottom for headers and footers

Use three simple fonts: one for headlines, one for content and a third for special text.

These introduce new chapters, distinctions, listings or other “dividers” in your text.

These help improve the flow of reading and add dimension to your report’s layout.

Fonts come in different “styles,” like italics, bold face and underlining. Use these to create distinctions or add emphasis on important points.

Sometimes adding another color, such as red or blue can draw attention, as can highlighting your text.

To make your point clearly, it may be necessary to add graphics, screenshots or photographs.

Is your report now saved as a PDF document?

This is the question that comes up time and time again. Rather than leaving you in the dark, we’ve provided clear instructions and examples to show you how to price your simple report.

-       You can sell the same product at a higher price than your competition.

-       The key to selling at a higher price is POSITIONING.

-       Can you position for profits by focusing on a niche to make your product more valuable?

The text provides a lengthy list to help with this step.

This potentially positions your report to reach a specific demographic group.

This is an adjective that describes a group of people:

• Third degree black belts
• Those wanting to lose that "last ten pounds"
• Beginning internet marketers
• Christian business owners
• School groups looking to raise funds