Module Two:
How To Find The Perfect Idea For A Simple Report
Doing this will familiarize yourself with all the concepts we'll be working with in this Module.
The worksheet will help you determine your target markets.
When you complete the worksheet, score each potential market from 1 - 10 (10 being the highest score) in order to clarify your vision.
These "top five" marketers are your competition, but studying them will also show you the path to becoming successful yourself.
Make certain they're targeting the same market you want to reach and write this list on paper or type it on your computer. You'll want to refer to it later.
In your own opinion, could your chosen market be in that list?
- Are prospects reachable?
- Do they have money?
- Are they willing to spend?
You've already done it once, so this time should be even easier.
The more books you find, the more interest there is in your potential market.
Remember, this is a good thing: it means others are reaching your desired market effectively — and you can, too.
You're trying to gauge interest in the market. If magazines are targeting your potential customers, that means two things:
These groups provide another method of reaching your potential audience. Facebook advertising is one of the most powerful ways to get new customers.
Your "backend" means all the additional related reports, books or other products you can offer your target customer after you've made your initial sale. We'll talk more about this later.
What will be SPECIFIC and DEFINITE about your simple report that makes it appealing to your market? The more precise you can be in your focus, the more likely it will be a hot seller.
Go for a SEGMENTED report by searching for the smallest segment of customers and focus on solving one problem for them, explaining it in great detail. It’s not “creating information products,” it’s “hiring ghostwriters to create information products.
Prepare a SUPPLEMENTED report by creating a list of as many different ideas for one topic as you possibly can, such as “24 Ways to Get Your Email Messages Delivered.”
Don't forget to repeat this process for your second, or “back-up” product title.
Your goal is to try and figure out what all these ads have in common. Look at how they structure their headline. Notice how the "offer" is presented. See if they have made it easy for a potential customer to figure out how to purchase the product.
They’ll look like these examples:
Be creative, and remember: this is all about the customer, who'll be reading these saying "What's in it for me?"
Just like you did with your target markets, run through the process again for your second product title. This shouldn't take much time.