Doing this will familiarize yourself with all the concepts we'll be working with in this Module.

• Engage the reader's attention

• Quickly introduce a key idea or qualification

• Set the stage for the thrust of the sales message

• Does it use particulars?

• Does it use time periods?

• Does it use word pictures?

• Does it make a statement of emphasis?

• Does it mention a deadline or limit?

Serious or trivial, stated positively or negatively, real or imagined, problems are the universal driving force behind many—if not most—decisions we make.

• Do you explain what you have to offer that will help the reader solve their problem?

• Do you tell a story to explain HOW you found out what you'll share in your simple report?

• Do you empathize with the reader, and show how things have changed since you made your discovery of "what works"?

• Do you point out what makes you different from other similar products?

• Do you refer to tips, strategies, practices, etc. that you reveal in your simple report?

• Do you mention specific results you've achieved using the information in your report?

• Do you provide a testimonial?

• Do you point to visual evidence?

• Do you pase a challenge

These bullet points are so important to the success of your sales letter that writing them is your only homework assignment for today. Focus on these three aspects:

• Do you stress benefits, not features?

• Do you stress particulars, not generalities?

• Do you stress majors, not minors?

• Do you create urgency with a special price, extra incentive or low availability?

• Do you incorporate the Rule of RESULTS?

• Do you incorporate the Rule of RESPONSE?

• Do you incorporate the Rule of RESTRICTION?

Risk reversal is the ultimate way to remove any remaining barriers between you and your potential customer. Make it clear that THEY have "nothing to risk."

• Do you offer last-minute instructions?

• Is your order link easy to see and understand?

• Have you included appropriate legal statements to protect yourself (disclaimer, terms of service, legal and privacy notices)?

• Do you RECAP the offer?

• Do you REMIND them of a key benefit?

• Do you REINFORCE the call to action?

•